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Citation Flow is a metric that plays a significant role in the realm of search engine optimization (SEO). Developed by Majestic, it measures the quantity and impact of backlinks pointing to a website, providing insights into its authority and influence within the online landscape. Citation Flow assigns a numerical value to represent the number of citations a website has received from other websites. The higher the citation flow score, the more backlinks a website has, indicating its popularity and potential for higher search engine rankings. The concept of Citation Flow is rooted in the understanding that backlinks serve as votes of confidence from other websites. When a website receives a backlink, it signifies that another website finds its content valuable enough to reference and link to. Citation Flow takes this into account and provides a quantitative measurement of the volume of these backlinks. It focuses on the quantity of citations, highlighting the overall impact and reach of a website.

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